Pay Per Click Program
This consistency is the difference
between paying $1.75 to $2.00+ per click for decent
ranking to generate somewhat targeted traffic and paying
$.20 to $.30 per click for top 10 placement for highly
targeted traffic. See the difference...
The First Step in designing a pay per click program for
keyword relevance is to create a high relevance list of
keyword terms. This keyword list should ideally consist
of only keyword phrases and or keyword combinations that
actually contain your root phrase for which you intend
to develop relevance.
The Second Step is to develop an ad which has high
relevance for your root keyword phrase , for display on
your search engine of choice. This is fairly simple to
do. For high relevance, your keyword should appear
somewhere in your headline, and at least once in the
body copy of your ad (preferably, the first line). Also,
having your keyword appear in your display (URL) as well
as the destination (URL) will greatly increase your
overall keyword relevance and credibility with the
search engines and the engine users themselves.
The Third and Final Step to really locking in the best
possible relevance for your keyword term is to optimize
your landing page. This will include having your root
keyword appear in your page title, headline, page
description, and also a few times throughout the page
text itself.
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